Branding and Public Relations (PR) in digital marketing are two critical components that work together to build and manage a company’s image, reputation, and relationships with its audience.

Branding is the process of creating a unique identity for your business in the minds of consumers. In digital marketing, branding helps your business stand out in a crowded market and fosters loyalty among customers.

Public Relations (PR) focuses on creating a positive image for your brand by engaging with the media, influencers, and your audience through digital channels.